The person behind the programme
About Emma
Fifteen years, one breed, and a firm view that a puppy is a fifteen-year decision rather than a purchase.
How it started
One dog, then a spare room, then a life.
I did not set out to breed. I set out to own a Pomeranian, and I got a very good one — from a woman who interrogated me for an hour before she would even show me a photograph. I was slightly offended at the time. I understand it completely now.
That first girl turned into a small, deliberate programme: one or two litters a year, the same lines carried carefully forward, and a standard I set by copying the breeder who nearly turned me away.
Fifteen years later I still keep it small. I do not run a business that needs a certain number of puppies sold each quarter, which means I am free to say no, to wait, and to skip a season when a girl needs the rest.
Standards
What every puppy leaves here with.
This is the floor, not the marketing. If any of it is not done, the puppy does not travel.
This season
The puppies, up close.
Raised in the same three rooms, photographed on ordinary days. Nothing staged, nothing dressed up, no studio lighting.
“I would rather a puppy waited a month than went to the wrong door.”
Emma RodgersSay hello
Questions before you apply?
Write to me directly. I answer every message myself, usually within a day, and I am happy to talk on the phone or on video before you fill in anything at all.
Write to Emma